BOSS x AJBXNG
Spotlight on BOSS x AJBXNG as second capsule collection is revealed
* “Every day is a chance to go further, to be bolder, and dream bigger”*
*- Anthony Joshua*
The successful partnership between HUGO BOSS and world champion boxer Anthony Joshua continues into 2021, with the release of a second BOSS x AJBXNG capsule collection.
The new Spring/Summer 2021 collection, co-created with Joshua himself, includes hoodies, T-shirts, pants and jackets, all in black with reflective details. Cut from luxurious jersey, super soft cotton, and lightweight, breathable fabrics where form meets function. The pieces unite superb wearing comfort with the iconic and instantly recognizable BOSS aesthetic.
Reflective graphics, panels and piping catch the light, elevating each design in the collection from everyday essential to fashion statement. The heritage-inspired curved BOSS logo featured in the first BOSS x AJBXNG collection returns, reinvented in reflective form and accompanied by striking artwork created with miniature reflective hexagons.
Highlights of the capsule include drawstring-waist stretch jersey pants with a pin-tuck front pleat, and a water-repellent hooded jacket with embossed reflective inserts.
Co-creator and face of the collection, Anthony Joshua, wears the pieces in a new campaign that transmits an uplifting message of positivity from the world champion. In his own words: “Every challenge is sent to make us better, stronger and wiser”.
BOSS x AJBXNG season two is available in-store now.