GAUCHERE FW 2021 PREMIERE
GAUCHERE FW 2021 PREMIERE
FALL WINTER 2021
The Fall Winter 2021 Premiere was shot at the Centre Pompidou. In today’s disconnected mood, it was essential for Marie-
Christine Statz to give the digital experience a home that is associated with the energy of Paris rather than showing in a
space with no relation to the current reality.
The key looks are captured in various areas of the deserted Centre. Models are crossing each other on escalators, terraces
and in staircases without seeming to see one another which underlines the locked-in and isolated state of today.
Various sounds rising from deep inside the Centre, its functional tubes and pipes on the outside of the building as well as
the echo of large empty halls create a tapestry of sound like a steady heartbeat. It dictates the powerful pace and rhythm
of the presentation that contrast the detached atmosphere.
The 21 looks continue to reflect the longing for a personal armour. Garments that not only make you feel comfortable but
comforted, that offer protection without constriction. Weightless three-d brushed wool & alpaca blends and double faced
fabrics come in coats, wrap-skirts, trousers, jackets and tops. Patted skirts and tops create rounded and soft silhouettes. The
colour palette that builds on caramel brown, greys, a deep dark blue and different hues of cranberry, cabernet and burgundy
red is accentuated by a bright green and blue. Next to the house’s uniform of monochrome suiting and tailoring,
colour blocking looks define the attitude of the collection: a riviera blue oversized turtleneck is paired with wide wool
trousers in plum, amazon green trousers made of buttery leather are styled with a multicoloured fitted sweater.
GAUCHERE is a French prêt-à-porter house founded in 2013 by the designer Marie-Christine Statz. Her vision is to create
garments that point out the individual. At the heart of GAUCHERE is the art of tailoring, the appreciation of materials
as they are and the translation in pure geometric structures and sculptural volumes. Marie-Christine’s intuitive
designs are expressing the mood of today while aiming for permanence and timelessness.
The GAUCHERE woman is progressive. She is an active participant in today’s society. “Live and let live” is not just a phrase
for her but an attitude towards life. She has her own style and knows what suits her.
Art Direction / Stylist: Sheila Single
Director / DOP: Clément de Hollogne
Casting Director: Paul Louisor
Hairstylist: Christian Eberhard
Make-Up: Anthony Preel
Sound Creation: Nuits Noires
Production: Cinq Etoiles Productions
Post production: Everest Studio
Location: Le Centre Pompidou
Look Book Photography: Kira Bunse