Max Factor welcomes Priyanka Chopra-Jonas as global ambassador and creative collaborator

Max Factor introduces the dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as the new global ambassador and creative collaborator.

Priyanka joins Max Factor as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.

Max Factor is on a journey of transformation, the brand’s refreshed approach focuses on empowering its community to step into the spotlight, by co-creating effortless transformation through the brands portfolio of products.

As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of women around the world, Priyanka Chopra-Jonas is a champion of the empowerment that comes with transformation, driving relevant and purposeful conversations that inspire today’s women.

According to Stefano Curti, Chief Brands Officer at COTY, “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”

Founded during Hollywood’s Golden Age by Mr. Max Factor, a visionary makeup-artist, wig maker and inventor, who coined the term, ‘make-up’, artistry continues to be central to Max Factor’s DNA as the brand embarks on this journey of transformation. Priyanka will be joined by a network of makeup artists around the world who will continue to provide an expert professional lens on how to use Max Factor products to deliver effortless transformation.

“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador,” said Priyanka Chopra Jonas. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”

Kicking off this partnership, Chopra-Jonas stars in the first creative spot launching the brand’s new FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation. Chopra-Jonas was very involved in the language used in the spot, ensuring its authenticity to her voice and her personal experience with the brand and the product. Max Factor’s FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation is the first foundation created to combine primer, concealer and foundation to effortlessly transform the look of your skin giving you a professional airbrush finish.

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Rationale The Tinted Serum
Rationale’s The Tinted Serum is a daily serum sunscreen that delivers SPF50+ protection and a luminous, glassy finish. Its Zinc Fusion technology contains Zinc Oxide particle profiles to impart radiance, while shielding skin from sunlight, and UVA and UVB rays. A peptide complex improves skin’s resilience against environmental aggressors, and also controls the production of excess melanin.

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Hermès Beauty Plein Air
The fourth chapter of Hermès Beauty is here, marking the house’s official entry into complexion makeup. Plein Air adopts a natural approach to skin, laying the foundation with a complexion balm, two finishing powders as well as accessories of premium blotting papers and a powder brush. Instead of concealing flaws, it embraces the skin’s natural texture and traits through invigorating, breathable formulations.

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Charlotte Tilbury Beautiful Skin Foundation
Charlotte Tilbury’s Charlotte’s Beautiful Skin foundation pampers your skin with nourishing ingredients such as coconut extract and hyalurosmooth complex, while minimising the appearance of pores and dark spots. Find your perfect shade with the brand’s Foundation Finder that reads your skin using a complexion algorithm decoding how the foundation will build, blend and oxidise.

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Pat McGrath Labs Skin Fetish Divine Blush
Pat McGrath’s first-ever blush, which comes imprinted with embossed motifs of roses and sun rays, offers a feather-light and silky pigment in demi-matte and satin textures. The nine shades of the Divine Blush collection range from a peachy pink with a golden sheen to a vibrant coral and berry pink, and are buildable to offer both sheer and bold finishes.

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Laura Mercier’s Translucent Setting Powder Tone-Up
Laura Mercier’s iconic Translucent Setting Powder has a new Tone-Up iteration. Peachy pink pigments in the updated formula give skin a healthy, flushed glow. True to the original, it casts a soft-focus effect on skin to subtly blur the look of fine lines and imperfections, while weightlessly setting makeup for all-day wear.

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This story first appeared in the May 2022 issue of Prestige Singapore.
The post New in beauty: Complexion makeup products we love for May 2022 appeared first on Prestige Online – Singapore.

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