Introducing actor Li Yifeng as the BOSS brand ambassador
BOSS is pleased to welcome the return of actor and singer Li Yifeng, a longstanding member of the BOSS family, as brand ambassador. Following 2020’s…
Tag: BOSS
BOSS X PORSCHE SS21
This latest Porsche x BOSS collaboration is directly inspired by the aesthetic and design language of the sportscar brand and its products. Just as Porsche…
BOSS launches Spring/Summer 2021 campaign
BOSS launches Spring/Summer 2021 campaign* Creativity, optimism and energy are the watchwords of Spring/Summer 2021 for BOSS. An international cast of up-and-coming talent, led by…
BOSS presents NBA Champion Draymond Green as face of BOSS & NBA capsule collections
BOSS presents three-time NBA Champion Draymond Green as face of co-branded BOSS and NBA capsule collections Starting this year, three-time NBA Champion Draymond Green is…
Hollywood actor Chris Hemsworth is the global face of BOSS
Chris Hemsworth takes the spotlight as the international face of BOSS, with a new campaign for Spring/Summer 2021. As the brand’s first global ambassador, the…