On Thursday 17th November, Disappearing Dining Club – founded in 2010 by Stuart Langley to bring together London foodies in reclaimed or unusual places – launched Too Much Is Never Enough in East London. The experience was absolutely stunning, from the originality of the concept to the impeccable quality of the food served, to the fantastic selection of young British designers, to the particularly warm welcome from the staff.
Too Much Is Never Enough is a four course dinner combined with the exploration of a listed Victorian building in Shoreditch, throughout the four floors of a fashion concept store championing Bristish designers and artists. It all starts on the ground floor with a Grey Goose Le Fizz cocktail, then straight up to the second floor for Menswear and other designer objects, while enjoying succulent canapes and gin & rum punches served in bone china cup. This floor offers such a great atmosphre, like an old smoking room or a boys club, with dim lights and walls covered with pictures and memorabilia of « Moderne Buckles, Leading Makers of Air Rifles, Replicas, Buckles, Leather Goods & Accessories » – who used to be the previous occupiers of the building, and incidentally the largest network of illegal gun suppliers ever uncovered by the Metropolitan Police.
The main course, consisting of Coq au Vin, Smoked Pork Belly, Vegetable stews and a selection of winter salad, is then served on the first floor, which boudoir feeling is perfect to present Ladieswear. You can sit down around the huge wood table in the middle of the room with wine and bread at your disposal.
Fantastic desserts, and last step of this original dining adventure, can be had in the Bunker Cafe in the basement, with Hot Doughnuts with Chocolate & Toffee Sauce, ice-cold shots of Spiced Rum & Warm Mince Pies, Rum Truffles and British Cheeses. Everyone is invited to stay until midnight to enjoy late night drinks and cocktails, with music and dancing from Ollie Russian (My Band’s Better Than Your Band), Dirty Omar (Latitude) and Dinner Dance resident, Chris Coco (Melodica).
Too Much Is Never Enough will stay for five weeks at 123 Bethnal Green Road, every Tuesday, Wednesday, Thursday from 22 November to 22 December 2011. Spaces are limited to 60 people per evening with seatings every 15 minutes from 6pm to 9pm. Hosts estimate that the whole experience takes around two hours, time for you to eat, drink and explore!
And the cherry on the cake is that although shopping is optional, you will be delighted to know that all diners get a marvellous 10% off all purchases on the night and will receive a 10% discount card valid from December until the end of February.
Whether you are a foodie, a fashionista, a bit of both or just someone who likes to enjoy new experiences – and we all know these occasions are quite rare these days, don’t miss out and book while there is still time!
Too Much Is Never Enough – 123 Bethnal Green Road, London E2 7DG – Tel 0207 729 8050. Tickets are £50 and include three courses of food, three cocktails and a glass of really good wine. Tickets are available from www.disappearingdiningclub.co.uk or email Laura Morgan at [email protected].