AREA REVEALS RTW 02

READY TO WEAR 2

“This was a really tough collection to work on as the market was even more influx as we were just at the start of the pandemic, stores and retailers frantically started shifting their merchandising which resulted in a big appetite for jersey and pieces that could be worn comfortably from home.

We wanted to make sure to listen and observe and react to the market’s needs while staying true to ourselves.

We thought the perfect theme for this collection would be SPIRAL again referencing the idea of spiraling, sitting at home nervous hungry for glamour, the Area girl starts altering her current wardrobe, serious prince of Wales blazers turned into shorts and vests illuminating corporate details like lapels and embellishing it in crystal blanket stitch.

Our crystal wigs get an ombre multi color makeover and suits bleached out, and sewing the scraps into matching masks to go with your outfit.

Historic spiral breastplates get translated into horse hair tube pipings bustier jackets.

From there the tubing gets knotted into bow like finishing on accessories nodding to our spring Couture collection.

We looked at our precious couture pieces and started photographing and xeroxing these pieces and we started screen printing it on t-shirts, gowns, and shirting. How can the memory of precious pieces live in our lives, almost like your favorite band t-shirt. We also experimented with translating our signature cupchain pieces into a metallic photographic screen print on stretchy body conscious mesh pieces that evoke ease and glamour.

For this collection we collaborated with artist Paul Kooiker to create a range of surreal images that showcase the graphic quality of the collection, we felt like there was a similarity in our processes of creation and we wanted to showcase that alchemy through these pictures.”

-AREA

For this collection Area collaborated with artist Paul Kooiker to create a range of surreal images that showcase the graphic quality of the collection, they felt like there was a similarity in their processes of creation and wanted to showcase that alchemy through these pictures.