ELIE SAAB and Corporate Brand Maison are proud to announce the opening in Dubai, a space dedicated to the ELIE SAAB Maison collection located in Obegi Home showroom on Jumeirah Beach road. “After the successful launch of the ELIE SAAB Maison showroom in the fashion district of Milan and the space in Harrods London, our partnership with Obegi Home and the inauguration of the space in Dubai is an important milestone in the wonderful journey and international expansion of ELIE SAAB Maison. We arrive in Dubai, in a strategic location and with the ideal partner that will allow us to be even closer to our customers, not only for interior design projects but also for hospitality concepts”. Thus Massimiliano Ferrari, Founder & President of Corporate Brand Maison. The Obegi Home showroom, which is spread over an area of over 1600m2 , is located on Jumeirah Beach Road, just steps away from the iconic Burj Al Arab. The unique style of this two storey building stands out for its balanced combination of natural stone with steel and glass. It represents the perfect space for the ELIE SAAB Maison collection, the only fashion brand that will be hosted inside. Located on the ground floor, the ELIE SAAB Maison space occupies a large area and will showcase the various atmospheres of the collection, complemented by accessories: two spacious living areas, a sleeping area, a large lounge and a dining area, complemented by the carpets, lighting and textiles of the collection. The space is intended to be more than an exhibition display, but a place of exchange, a meeting point for customers, designers and professionals. A space that will come to life through a series of activities that will go far beyond the simple viewing of the collection. “Always aiming to bring our clients and design partners, the newest and finest interiors, Obegi Home is proud to be partnering with a prestigious name in order to introduce Elie Saab’s vision of luxury living, translated for the first time, into a fine and elegant furniture collection.” Thus Karine Obegi, CEO Obegi Home. Corporate Brand Maison foresees an impressive international development plan for ELIE SAAB Maison, which will be implemented in the coming months. The opening of the showrooms in Milan, London and Dubai emphasizes the strategic vision that will be further implemented in the near future. The ELIE SAAB Maison showroom in Beirut will be inaugurated in May 2021. We are working on an ambitious year for 2021 with 25 new opening including showrooms and spaces dedicated to the Brand in collaboration with exclusive partners, focusing on different markets in the Middle East, Far East, the main European capitals and the Western and Eastern coasts of the United States.