adidas Originals and WALES BONNER Launch Spring/Summer 2021 Collection Collaboration
The collection was first shown as a digital presentation during Men’s Paris Fashion Week
* For S/S 2021, WALES BONNER explores the origins of dancehall music in early 1980s Jamaica
This season, adidas Originals and Wales Bonner return to present their Spring/Summer 2021 collaboration. Having first been previewed during Men’s Paris Fashion Week in September 2020, the collection builds on Wales Bonner’s exploration of the diasporic connections between Britain and the Caribbean.
Where the first collection for Autumn/Winter 2020, “Lovers Rock” reflected the British-Jamaican community in London in the seventies, the Spring/Summer 2021 Collection “Essence” explores the early eighties origination of dancehall music in Jamaica. Spring/Summer 2021 sees Wales Bonner infuse a number of iconic adidas looks with rich references. Throughout the collection a heightened focus is placed on tailoring as the designer evokes British morning dress, romanticized with magical, found buttons. The apparel offering features reimagined 70s era pieces including shorts, t-shirts, and tracksuits that have been elevated with vintage cut lines, rich ribs, mesh, and check prints.
The collection also hosts quintessential updates to the adidas Samba and Nizza silhouettes. Chosen for its rich footballing heritage, the WB Samba sneaker is composed of a full leather upper with a suede toe cap and heel tab as well contrast topstitching details, satin lining, leather stripes, co-branded details throughout, and supplementary crochet laces. The classic silhouette is then made up in two striking colorways: Core Black/Prime Green and Collegiate Navy/Cream White/Mono yellow. Meanwhile, the WB Nizza Lo boasts a canvas upper with thick topstitching details and enamel eyelets, as well as a vulcanized outsole. The carefully crafted sneaker is then capped off with co-branded details throughout and is available in three colorways: Core White/Bold Pink/Mist Sun, Night Indigo/Mono Yellow/ Cream White, and Unity Purple/Glaze/Cream white.
Bringing the thematic focus to life, the launch of the collection is accompanied by a photographic campaign and a short film shot in Jamaica by Jeano Edwards. Featuring a number of carefully composed scenes, the short film follows a group of young Jamaican protagonists as they play football and look after horses at the Caymanas Park equestrian centre.
The adidas Originals by Wales Bonner Spring/Summer 2021 collection is available globally on March 26th at adidas.com Confirmed and through select retailers.