TOMMY HILFIGER, owned by PVH Corp, expadns retail footprint by opening a new store on 11 May 2021 at The Dubai Mall.
It has opened its doors during the Eid al-Fitr holidays, and it is situated in the iconic Dubai Mall, which is one of the largest malls in the world that houses a mix of luxurious local and international brands.
First of its kind in the region, the new concept is dedicated exclusively to showcase the latest footwear, accessories and handbags drops from both Tommy Hilfiger and Tommy Jeans.
Strict precautionary COVID-19 measures have been implemented throughout the store to protect the health and safety of staff and consumers, following government guidelines.
The new store comes in addition to the more then 2,000 TOMMY HILFIGER stores, located in over 100 countries worldwide. It is operated by Apparel Group LLC, one of the largest retailers and franchisee for Tommy Hilfiger in the United Arab Emirates and features over 60 square meters of shopping space.
The new store reflects Tommy Hilfiger’s global store design concept with the fusion of the brand’s heritage and DNA with clean, modern finishes and a bright, airy aesthetic. The design concept takes reference from the nautical lifestyle while the theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements.
Additional design elements are a digital screen to immerse visitors into the latest campaign content, light oak flooring, custom TH jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s red, white and blue signature colors. It’s traditional Tommy Hilfiger in a fresh and modern way.