After the successful unveiling of their e-boutique last year, Swiss luxury watch manufacturer IWC Schaffhausen announced, on 27 May 2021, the launch of an innovative and easy-to-use e-commerce platform in the UAE that will enable customers to purchase timepieces anytime, from anywhere.

As the brand’s commitment is to elevate its global customer experience, the new platform provides an immersive brand universe complemented by superior quality customer service, marking the next step in retail innovation. From a mobile phone, laptop or desktop computer, customers can now easily contact customer advisers and book in-store or virtual appointments and enjoy a seamless journey from aspirational content to e-commerce, all in one place.

The landing page will take visitors to the contemporary façade of the IWC boutique, where they can discover the history and pioneering craftsmanship of IWC Schaffhausen. Upon entering the e-boutique, visitors can explore panoramic displays that tell the story of the IWC collections and learn about the watch manufacturer’s numerous successful partnerships through storytelling. Visitors, thanks to 360-degree dynamic video technology, can click on displays and compare products, find out more about customer service, browse online catalogues, and take guided tours of the boutique. Morover, IWC watch owners can book an appointment for the IWC Watch Spa and interact directly with IWC watchmakers for a more bespoke experience.

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