IWC Schaffhausen is proud to announce the opening of HAUS. The Swiss luxury brand’s first-ever concept store has been created in partnership with Mercedes-Benz Hong Kong and will deliver a unique customer experience. In addition to a contemporary showroom and retail lounge, HAUS features a bar and restaurant curated by Tatler Dining Kitchen and a membership program with many exclusive benefits for members. Initially, the concept store will focus on IWC’s Big Pilot’s Watch and the Mercedes-Benz G-Class, two of the most recognisable icons from both brands.

IWC Schaffhausen and Mercedes-Benz have enjoyed a successful partnership for many years. They first joined forces in 2004, when IWC became a partner of Mercedes- AMG, the high-performance brand of Mercedes-Benz. In 2013, IWC became the “Official Engineering Partner” of the Mercedes-AMG Petronas Motorsport Formula One team. By opening their first concept store in Hong Kong, both brands are now taking their partnership to the next level. Named after the German word for “house”, the concept is a nod to the origins and legendary engineering spirit that both the Swiss luxury watch manufacturer and the German automotive brand share.
“With HAUS, we have created a unique space for watchmaking and car enthusiasts. Our concept store is a platform that fosters creativity through different events, a welcoming space where members can meet, share ideas and connect. Initially, we will focus on two of the most recognisable models from each brand, the IWC Big Pilot’s Watch and the Mercedes-Benz G-Class, highlighting their shared philosophy and success story”, says Peter Lao, IWC Managing Director Hong Kong, Macau & Taiwan.
Both the Big Pilot’s Watch and the G-Class were initially designed almost exclusively according to functional characteristics and requirements. Launched in 2002 with a purely functional design, the Big Pilot’s Watch was inspired by a robust, rugged and highly reliable observation watch from the 1940s. The G-Class was engineered with a focus on maximum off-road capability and versatility. Both the Big Pilot’s Watch and the G-Class have transcended their humble utilitarian beginnings and attained iconic design status. Today, they are both vastly improved machines with all the latest features one would expect of a high-end sports watch and a high-end offroad car. They are both true to their utilitarian DNA and instantly recognisable design codes, embodying design legacy, popular culture, luxury and lifestyle expression all at once.
“It was the Big Pilot’s Watch, with its pure and crisp design, that introduced me to the IWC Schaffhausen brand. The design story and uncompromising execution of the ‘form follows function’ principle is still fascinating. The large case, oversized conical crown, easily legible dial – every detail is there for a reason,” explains Christian Knoop, Creative Director of IWC Schaffhausen. “No other Pilot’s Watch on the market combines such a powerful design DNA with so many different creative executions over time.”
“As a designer, my drive is to create perfection in beauty. My aim is to come closer to this ideal with every design we create. With the new G-Class that was the most difficult part: perfecting the icon very gently,” says Gorden Wagener, Chief Design Officer at Daimler Group. “The current G-Class is the best combination of function and beauty. No other car combines tangible luxury and comfort with such robustness and solidity,” adds Wagener.
The showroom, where visitors can experience an exquisite choice of mechanical timepieces from IWC and a varied selection of Mercedes cars, is furnished in the style of an exclusive clubhouse. A highlight at HAUS is also the glamorous bar and restaurant on the first floor, where visitors can enjoy a drink or dinner. The culinary offer is curated by Tatler Dining Kitchen exclusively for HAUS and will feature some of the best cafe and restaurant operators from the Hong Kong area.

IWC and Mercedes will also offer a membership program for HAUS. Owners of an IWC watch or a Mercedes car can apply for a membership by specifying their watch’s serial number or their car’s number plate. Members will have access to a wide range of benefits. For example, they will be able to attend exclusive bi-weekly lifestyle events, receive special benefits on HAUS food and beverages, and enjoy birthday privileges or priority table bookings for Tatler Dining Kitchen events. Members can discover all the benefits and events at a dedicated website and through the virtual membership card.
The 5000 sq ft concept store is located in Shop 38 & 40, G/F, 48 Queen’s Road Central, Central, Hong Kong. Customers of IWC Schaffhausen and Mercedes-Benz Hong Kong will enjoy privileged membership benefits.

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Celebrate 10 years of Mr Porter with a limited edition IWC Pilot’s Watch Chronograph

This marks the first time Mr Porter and IWC Schaffhausen have developed an exclusive timepiece together.
Many may know Mr Porter for its impeccable selection of menswear and as a beacon for savvy male shoppers who have, for so long, seeked shopping experiences that went above and beyond clicking ‘Add to Cart’.
The e-commerce giant has changed the menswear scene over the last 10 years, but beyond the latest ready-to-wear and trendiest sneakers, it’s evolved to also become a purveyor for fine watches. So confident of its ability to reach out to its younger, savvier audience, that IWC made a decision to partner with the e-tailer to carry its high-end timepieces in 2016 — the first time that the watchmaker has ever done so.

To celebrate this longstanding relationship and more importantly, a decade of being in the business, Mr Porter has teamed up with the watchmaker for the 110-piece limited edition 10 Years of Mr Porter Limited Edition Pilot Automatic Chronograph, and it’s like no other in IWC’s range.
This might be the first collaboration between the two but the chemistry is unmistakable. The Pilot’s Watch is one of IWC’s most important models and a well-loved tool amongst aviators, but it takes on a more sophisticated twist here with a bronze case.

The alloy used is a mix of aluminium and zinc, alongside the necessary copper and tin, so expect much better surface hardness and scratch-resistance. As with all bronze watches, you can look forward to it ageing gracefully with you over time to develop a beautiful one-of-a-kind patina.
The retro-chic aesthetic continues onto the dial, where the numbers, markers, and hands are also rendered a subtle bronze. Add to that the latter’s standout white SuperLuminova, and a deep, black dial, and you’ve got yourself one the most sartorial takes on the Pilot’s Watch Chronograph ever made.

As a little Easter egg and a reminder of what this watch is all about, the white SuperLuminova also extends to the number “10”, which glows to mark this special anniversary.
At the back, a solid caseback made of titanium has hypoallergenic properties to suit even the most sensitive of skin, with a muted sleekness that provides the perfect backdrop for the numbered limited-edition engraving. The IWC Calibre 69380 column-wheel chronograph movement within beats at a healthy 28,800 vph, and has a 46-hour power reserve.

Because this is a Mr Porter special, the strap is just as important as the watch itself. The 10 Years of Mr Porter Limited Edition Pilot Automatic Chronograph will be the first IWC watch ever to be offered with an Alcantara suede strap, a brilliant pairing with the bronze case as both have a softness and matte-ness that imparts a warmth without ever being flashy, so you’ll get plenty of mileage with it.


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