RECOLLECTION QUARTETT: Mercedes-Benz Young Classics Revisited by Frederik Heyman

For the Mercedes-Benz Fashion Week Berlin, MoMu, the Fashion Museum in Antwerp and Mercedes-Benz, invited Belgian art director Frederik Heyman and 4 fashion designers with exceptional signatures and outspoke styles—Bernhard Willhelm, Peter Pilotto, Henrik Vibskov and Mikio Sakabe—to create 4 installations.
At the heart of each installation stands a Mercedes-Benz Young Classic. From these cars from the 1960s, 1970s, 1980s and 1990s, 4 cars were selected that today have an undisputed cult status: W 115, S 123, R 107, and C 126. Not only the intrinsic qualities of the cars themselves, but also the widely diverse people happy to be amongst their proud owners have shaped how we think about these vehicles. Today our memories of these cars merge with our continually changing perception of luxury, craftsmanship, functionality, and form exquisite material for fashion designers. Fashion only exists by the grace of our perpetual reinvention of the past, our rethinking of bygone style and fashion trends and our translation of these for the women and men of today. In their designs, we asked the designers to reflect on how the Youngtimers can still inspire us today and to interpret the widely varying connotations associated with these cars into a contemporary context.
For each Mercedes-Benz Young Classic, photographer and artist Frederik Heyman created a unique decor and used it only once in a photographic illustration. The design of tableaux and their photographic reproduction are central to Heyman’s oeuvre. Humour and a surrealist visual vocabulary are an intrinsic part of his artistic signature. His decors are built completely by hand, in collaboration with a team of sculptors and artists. In the final results, the handcraft, the construction and consequently also quality craftsmanship are always clearly traceable. Fashion designers Bernhard Willhelm, Peter Pilotto, Henrik Vibskov and Mikio Sakabe have added their own visions to the installations with each 3 new looks.
Mercedes-Benz Young Classics Revisited by Frederik Heyman
19/01–23/01/2011, 12AM until 8PM (Friday 21/01, 12AM until 5PM)
Bühnenservice – Stiftung Oper in Berlin
Zinnowitzer Straße, Ecke Nordbahnhof, 10115 Berlin
Free entrance

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Experience an elevated lifestyle with Mercedes-Benz and IWC Schaffhausen at HAUS

Since launching this past February, HAUS — Mercedes-Benz and IWC Schaffhausen’s new joint retail concept — has become one of the hottest destinations in the city for dining, refreshments and to see and be seen. 
It’s a visual feast from the moment one enters the 5,000 square-foot, two story space. The main floor offers a retail experience and a showroom featuring the brands’ finest offerings, on display for enthusiasts and owners alike. Playing host to iconic timepieces from IWC Schaffhausen, the space also features a rotating selection of Mercedes-Benz models. Currently on display is the newly launched all-electric EQA from Mercedes-EQ and IWC’s latest Pilot’s Watches collection.

Upstairs, the multi-use space brings car, watch and lifestyle enthusiasts some never-before-seen experiences in Hong Kong. Through a collaborative partnership, the bar and restaurant have played host in recent months to some of Hong Kong’s most celebrated culinary superstars, including The Arcane Collective’s Shane Osborn and Antimo Maria Merone, who presented an Italian-Chinese tasting menu that was not to be missed.
Currently, the ground floor offers an escape to Italy with Illy in partnership with Mandarin Oriental, Hong Kong; upstairs, Krug Ambassade chef Robin Zavou has developed an innovative menu of playfully interpreted local classics using seasonal produce for The Krug Kitchen.
Continuing with this tradition, the menu and chef will change from by season and from time to time, giving guests a reason to come back again and again. In August, guests can return to find a full Japanese reinterpretation of both floors, promising a culinary experience to match. In a city that loves food like Hong Kong, it’s a level of exclusivity that makes dining out more than just a meal, but an unforgettable experience.

Membership has its benefits: Bi-weekly lifestyle events, special HAUS food and beverage perks, birthday privileges and priority dinner bookings are all at the disposal of cardholders – who can access these through HAUS’s dedicated member site. Recent events available to members include watchmaking classes, cocktail classes and a bean-to-bar workshop for chocolate lovers.
HAUS Owner members also have the opportunity to book three days’ priority access for dinners in the restaurant space. For a full list of HAUS membership perks, click here.

Joining the programme is quick and convenient. Owners of Mercedes-Benz vehicles and IWC watches can simply register online here with their license plate or watch serial number to lock down their membership and start to enjoy the benefits that come with it.
Non-Owners who are fans of Mercedes-Benz and IWC are welcome and encouraged to sign up as Fans as well, as HAUS will host a number of other lifestyle events and workshops, such as an upcoming wine tasting event open to Fans and Owners alike.
HAUS is a unique space for watchmaking and car enthusiasts. The concept store is a platform that fosters creativity through different events, offering a space where members can meet, share ideas and connect.
“Both Mercedes-Benz and IWC are known for their passion for the highest precision,” said Andreas Buchenthal, President & CEO of Mercedes-Benz Hong Kong. “Both place great emphasis on craftsmanship, precision engineering, and technology with products that meet the highest expectations in terms of quality.” 
With so much to see, eat, drink and experience, there’s never been a better time to make HAUS your home away from home.
To find out more, visit
HAUS is open from 11am to 7pm, Monday to Saturday at Shop 38 & 40, G/F, 48 Queen’s Road Central, Central, Hong Kong, +852 2598 7080 
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