Coach présente sa collection d'automne

Coach présente sa collection Pre Fall 2021 avec une campagne publicitaire mondiale mettant en scène les membres de la Coach Family, Hari Nef, Dree Hemingway et Rickey Thompson. 

Elle combine les codes du sportswear américain avec l'héritage artisanal de la maison, introduisant de nouveaux classiques remixés avec un esprit sport et vintage. Elle présente les Coach Originals Quilties, des sacs d'archives en cuir nappa matelassé, et un nouveau traitement de Signature sur du denim jacquard aux côtés de tricots et de robes florales brodés à la main avec amour, réunissant des éléments d'artisanat, de tactilité et de loisirs pour raconter une nouvelle histoire.

La campagne est photographiée par Max Farago et se déroule dans les paysages ensoleillés des prairies à l'extérieur de Los Angeles, représentant des amis profitant de la liberté et de l'aventure d'un road trip estival.

Des contenus supplémentaires sont inclus dans la campagne : les souvenirs de road trip préférés des acteurs, les choses qu'ils attendent le plus cet été et la signification qu'ils donnent à la phrase "Dream on", que l'on voit sur les tees et sweatshirts Signature de la collection.

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Coach x BAPE STA: A look at the sneakers that just dropped

Coach and Bape are back with another collaboration that’s bigger than their last one.
You may recall that the two fashion brands first teamed up in February last year, producing a collection that meshed Coach’s New York heritage with the Tokyo cool of Japanese streetwear icon Bape. They offered an array of outerwear, ready-to-wear, and leather goods for both men and women.
Now, however, they’re adding a very covetable category to the mix: sneakers. Specifically, Bape’s famous Bape STA sneakers, which were first released in 2000 and soon became a staple of the streetwear realm. Over the last few months, Bape has been steadily unveiling new colours and materials for its signature shoes, which are marked by the lightning star insignia on the sides. With its latest Coach collaboration, though, those sneakers have truly gotten a facelift.
[caption id="attachment_225962" align="aligncenter" width="1250"] Coach x Bape STA sneakers[/caption]
For one, the lightning stars on the new Coach x Bape STA sneakers are accompanied by a brown leather patch featuring Rexy, Coach’s dinosaur mascot. The shoes’ uppers are crafted with different layers of denim, varying from light to dark washes. The chunky white soles are, as usual, branded with the Bape name, but the heel now shows off the Coach logo.
The most striking detail is the Coach x Bape monogram, which riffs on the pattern often seen on the American luxury fashion brand’s classic handbags while subtly incorporating the latter’s Ape Head logo. The same monogram can also be spotted across the rest of the new collection, which includes hoodies, T-shirts, bags and leather accessories.
[gallery ids="225969,225968,225967,225966,225965,225964,225963"]
The collection was unveiled in a new campaign starring Coach ambassadors Cordae, Kōki, and Megan Thee Stallion, who also recently appeared in the brand’s runway fashion show in Shanghai. The images, shot by American photographer Sandy Kim, emphasise on how the collection was made for the city streets. We can especially see the bucket hats and graphic T-shirts featuring the Bape logo being popular among fashion fans in Singapore. And we’d happily add the monogrammed slides to our list of beach essentials.
The whole Coach x Bape collection, including the limited-edition STA sneakers, will be released next Sunday, 24 July. You can purchase the pieces through Coach stores across Singapore, as well as through the brand’s official website. In the meantime, why not shop the Sacai x KAWS collection that’s dropping today? And if you’re looking for something sporty, be sure to check out the new Prada x Adidas sneakers that are launching on Monday.
(All images: Coach)
This story first appeared on Lifestyle Asia Singapore.
The post Coach x BAPE STA: A look at the sneakers that just dropped appeared first on Prestige Online – Singapore.

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