Coach introduces its Pre Fall 2021 collection with a global advertising campaign starring Coach Family members Hari Nef, Dree Hemingway and Rickey Thompson.
It combines the codes of American sportswear with the house’s heritage in craft, introducing new remixed classics with sports-meets-vintage spirit. It debuts the Coach Originals Quilties, archival bags in soft quilted nappa leather, and a new treatment of Signature on denim jacquard alongside lovingly hand-embroidered knitwear and floral dresses, bringing together elements of craft, tactility and leisure to tell a new story.
The campaign is photographed by Max Farago and takes place in the sun-drenched prairie landscapes outside of Los Angeles, representing friends enjoying the freedom and adventure of a summer road trip.
Additional content is included in the campaign: cast’s favorite road trip memories, the things they are most looking forward to this summer and their meaning of the phrase “Dream on,” seen on the collection’s Signature tees and sweatshirts, for them.