Coach introduces pre-fall collection

Coach introduces its Pre Fall 2021 collection with a global advertising campaign starring Coach Family members Hari Nef, Dree Hemingway and Rickey Thompson. 

It combines the codes of American sportswear with the house’s heritage in craft, introducing new remixed classics with sports-meets-vintage spirit. It debuts the Coach Originals Quilties, archival bags in soft quilted nappa leather, and a new treatment of Signature on denim jacquard alongside lovingly hand-embroidered knitwear and floral dresses, bringing together elements of craft, tactility and leisure to tell a new story.

The campaign is photographed by Max Farago and takes place in the sun-drenched prairie landscapes outside of Los Angeles, representing friends enjoying the freedom and adventure of a summer road trip.

Additional content is included in the campaign: cast’s favorite road trip memories, the things they are most looking forward to this summer and their meaning of the phrase “Dream on,” seen on the collection’s Signature tees and sweatshirts, for them.

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Coach x Def Jam SEA Virtual Concert: Headliners and how to get access

Coach is a gift that keeps on giving.
Earlier this year, the American heritage brand released Coach TV, a much-applauded fashion film with an all-star cast to showcase its Fall 2021 collection. Then, on June 3, it dropped a second season for its Winter collection, streamed live from Shanghai.
Turns out that the New York label is far from done. Coach is partnering with Def Jam SEA for its first-ever Virtual Concert Experience on June 24, featuring 13 artists across Singapore, Malaysia, Indonesia and Thailand. Yung Raja, Joe Flizzow, DABOYWAY and Rayi Putra are headlining the concert, and homegrown artists Fariz Jabba and ALYPH will also be performing as part of the line-up.

Echoing creative director Stuart Vevers’ mission in merging future, past, and present, the Def Jam SEA artists will be dressed in Coach’s Pre Fall 2021 collection with a spotlight on the Athleisure Capsule, which features the brand’s house codes with sportswear.
The virtual concert is accessible via a link and password, given with any purchase from Coach from now ‘til June 17. Shop from anywhere with the “Coach on Delivery” service, where store associates will assist with purchases via the stores’ respective WhatsApp numbers found here.
For more information, visit Coach x Def Jam SEA’s website.
The post Coach x Def Jam SEA Virtual Concert: Headliners and how to get access appeared first on Prestige Online – Singapore.


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