Coach Introduces Fall 2021 with Coach Forever Season Two


Presented on “Coach TV” in Collaboration With Juergen Teller and the Coach Family; With Pre-Show Vignettes Written and Directed by Frances Frances

Coach  debuts Stuart Vevers’ Fall 2021 collection for the house, Coach Forever Season Two. The collection will be shown during a virtual live presentation, “Coach TV,” on Instagram and across other brand channels. The Fall film and lookbook is created in collaboration with photographer Juergen Teller and the Coach Family, and accompanied by “pre-show” entertainment written and directed by Frances Frances.
Building on last September’s story of community, responsibility and mixed-season wardrobing, Coach Forever Season Two is the next chapter of Creative Director Stuart Vevers’ vision of mixing past, present and future together in one moment to speak to real-life dressing and a more responsible approach. Telling a new story about “creature comforts,” it is inspired by our indoor and outdoor worlds mixing and features layered and loose silhouettes, plush oversized shearling coats and leather jackets created in collaboration with the American outerwear brand Schott, a charming menagerie of creatures embroidered on ready-to-wear and accessories, and a reimagination of the house’s Rogue carryall.
Mirroring the mood of our times, and exploring the juxtapositions of fashion and pop culture, the presentation will reach audiences via “Coach TV” beamed across the house’s social channels. The experience will be escapist, nostalgic and tongue-in-cheek and will bring together the Fall lookbook, captured on the Coach Family around the world by Juergen Teller, as well as pre show vignettes that pay homage to American television, written and directed by Frances Frances.
“I have always loved exploring the intersection of fashion and pop culture at Coach,” said Vevers. “I am excited to bring my latest vision for the house to life via ‘Coach TV.’ I wanted both the collection and the presentation to make sense and resonate in these unique times and I am excited to share both in a way that I hope will entertain and inspire.”
Created with Coach Family captured around the world, the presentation features Jennifer Lopez, Michael B. Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Kiko Mizuhara, Cole Sprouse, Xiao Wen Ju, Hari Nef, Binx Walton, Jon Batiste, Cordae, Rickey Thompson, Tavi Gevinson, Wisdom Kaye, Kim Gordon, Coco Gordon Moore, KJ Apa, Julia Nobis, HyunA, Dawn, Ma Zhe and Bob the Drag Queen—and music by Blondie.
To support the house’s local community in New York, The Coach Foundation has made a donation to Real Opportunities for All Restaurants (ROAR) to support their work providing direct assistance to restaurant workers in New York City facing unprecedented challenges as the result of the COVID-19 pandemic.
Watch Coach Forever Season Two *here*

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This season, the preppy-chic style underpins Coach’s latest launch, the Bandit shoulder bag. Drawing inspiration from first head designer Bonnie Cashin’s Sling Bag from 1964, the familiar design looks fresh again with a minimalist approach that whispers understated luxe. Its streamlined silhouette is accentuated in refined calf leather with a lustrous sheen, paired with a subtle yet sculptural Signature C brass pushpin closure.

Within its sumptuous leather-lined interiors are dual compartments and a snap pocket. While these thoughtful organisation details offer easy access to essentials, the infused hardware does the trick to ensure the bag stays in shape.
Coupled with an adjustable shoulder strap, the compact 24-hour Bandit bag is just the effortless accessory you can throw on that still gives you pulled-together polish. It comes in go-everywhere neutrals or saturated with mood-lifting shades, but its debut calls for a special addition.

A collaboration with celebrated graffiti artists Mikhail Sokovikov and Jason Aaron Wall of Mint & Serf fame spawns two printed editions featuring paintings from the duo’s ground-breaking series, Support, Therapy and Instability (2012-2016). Encapsulating the raw, dynamic energy of New York City in a splash of bold strokes, the artwork adorns Coach’s renowned soft glove-tanned leather in black or white colourway.
This story first appeared in the Sep 2022 issue of Prestige Singapore. 
The post Coach names its key bag for Fall 2022 the Bandit – and it’s on point appeared first on Prestige Online – Singapore.


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