Campagne Tiffany "Stand For Love" (Debout pour l'amour)

La nouvelle campagne de Tiffany's "Stand for Love" met en lumière des New-Yorkais de la communauté LBGTQIA+ dans une courte vidéo, réalisée par Will Schluter, réalisateur de films et de publicités basé à New York, où chacun partage ce qu'il défend, révélant que tout se résume à l'amour.

La vidéo a été mise en ligne le mardi 1er juin sur tous les canaux de médias sociaux de Tiffany et a été amplifiée par des partenariats avec des médias de soutien. Elle rend hommage à l'héritage de longue date de la Maison, qui célèbre l'amour sous toutes ses formes et honore nos engagements les plus chers ensemble, quelles que soient les identités et expressions de genre.

Tiffany, par le biais de son groupe de ressources pour les employés LGBTQIA+, a fait des dons caritatifs au Ali Forney Center et à SAGE et continuera à être une ressource pour cette communauté. Leur soutien indéfectible à la communauté LGBTQIA+ est illimité.

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Tiffany & Co.’s NFTiff turns your CryptoPunk into wearable jewelry for 30 ETH

Tiffany & Co.’s new NFTiff division is making handcrafted CryptoPunk pendants for $50,000 (30 Ethereum) modelled after their original NFTs. Here’s all about it.
Wasn’t the point of the Cryptoverse to keep things digital? Well, Tiffany & Co. clearly doesn’t believe so. They’ve actually dived into CryptoPunk’s digital archives and physically materialised a JPEG as a piece of wearable jewelry. This isn’t even a joke, it has CryptoPunk fans and jewelry hypebeasts on their toes for what is literally a $50,000 physical extension of their NFT package. From what we can gather, each pendant will house at least 30 diamonds or gemstones and will be slinging on an 18K gold chain with five pave diamonds on the clasp.
Tiffany & Co. NFTiff CryptoPunk Wearable Jewelry

Of course, only CryptoPunk NFT owners can receive this special treatment and if you’re looking at joining this club, thinking it’s just a silly pixelated JPEG, just know that they fetch for an average of $200,000 per piece. And there are 10,000 of them out there. It’s a mad world, yes.

We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: #NFTiff #TiffanyAndCo
— Tiffany & Co. (@TiffanyAndCo) July 31, 2022

You might be wondering, why would a luxe tycoon like Tiffany & Co. want to go about materalising NFTs? Well, this isn’t the first time they’ve indulged in the Cryptoverse. Back in March, they announced the purchase of a $380,000 NFT that’s well, quite similar to children’s drawing. The next month, they April fooled the world with ‘TiffCoin’ which actually would’ve been interesting. This, however, was a marketing teaser for their 18K gold coins. But evidently, their TG now extends towards existing NFT holders and crypto-kings.

Anyway, let’s talk about the pendant. Promising to transform your NFT into a bespoke pendant, specially handcrafted by Tiffany & Co. artisans, NFTiff has said they strive to create pendants “with the highest fidelity” to the original CryptoPunk art. Tiffany explains, “CryptoPunk colors are represented as closely as possible using the natural colors of various gemstones. For example, to create the 3D glasses, Tiffany designers will leverage baguette stones.” They will also have their unique CryptoPunk number engraved on the rear.
Toutes les images : Courtoisie de la marque
The post Tiffany & Co.’s NFTiff turns your CryptoPunk into wearable jewelry for 30 ETH appeared first on Prestige Online – Singapore.


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