Topshop will invite customers online and instore to engage in ‘Trick or Tweet’ – a social media competition the brand has invented to celebrate its debut Halloween collection ‘Witching Hour’.
“We love the idea of using Halloween to connect our digital and physical worlds. We know our customer moves seamlessly between the two and we want to make that experience even more fun for them and drive conversation in our community around a moment that everyone wants to be a part of.”
Justin Cooke – Chief Marketing Officer, Topshop
From 26th – 31st October customers can enter the ‘Trick or Tweet’ competition by tweeting @Topshop their favourite Halloween style tip or a twitpic of their Halloween outfit hashtagging it #TrickorTweet
@Topshop will send personalised messages to entrants to thank them for taking part with the best tweets each day treated to £100/$150 gift cards.
For the first time ever in selected flagship stores, customers will be able to purchase items using tweets as currency in the ‘Topshop Tweet Shop’ where Halloween-inspired make-up will be given in exchange for tweets.
Customers visiting selected Topshop stores during these dates will also be able to get involved by taking a twitpic of themselves in front of instore ‘Trick or Tweet’ backdrops and posters.
#TrickorTweet can be used across both Twitter and Instagram for inclusion.

Additional prizes will be given instore to customers dressed in the best Halloween inspired outfits during ‘Witching Hour’ between 5pm-6pm on 27th and 31st October. Winners will also be re-tweeted to all Topshop’s fans and an album of the best outfits will be shared with its millions of social followers on multiple platforms.
Complimentary make-overs with a Halloween twist will be available to all customers and DJ performances will ensure customers get into the Halloween spirit.

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Coachella 2022: YouTube will broadcast a livestream of the performances

Don’t give away your straw hats and ephemeral tattoos because Coachella is finally coming back! The star-studded music festival will be back in 2022 after two complicated years. For the occasion, YouTube will stream part of the concerts live on its platform. A legacy of the covid-19 pandemic?
YouTube is once again an official partner of the festival. On this occasion, the streaming platform will air some of the concerts live on the official channel of the festival, according to Engadget. And that content should be available to be watched free of charge.
The greatly anticipated dates for the next edition of Coachella organizers have been set for next year. As always, the festival will take place over two weekends, from April 15 to 17 and April 22 to 24, 2022.

For the first time in two years, fans of outdoor concerts will finally be able to return to the site of Coachella. Since the start of the pandemic in 2020, the world-renowned music festival had to revisit its plans and postpone its event twice. In 2020, artists such as Rage Against the Machine, Megan Thee Stallion and Lil Nas X had been announced as headliners for the prestigious festival. There is no indication yet if they will be on the bill for the 2022 edition of Coachella. The festival has not revealed the first scheduled artists. But ticketing will open this Friday, June 4 at 10 am, Pacific time, on the Coachella website.
Back in 2019, the festival already broadcast artists’ performances on its YouTube channel. While the festival organizers said they were “optimistic” given the decline in covid-19 cases worldwide, they indicated that the health situation will be closely monitored.
In order to attend Coachella, festival-goers will either have to wear a mask, be fully vaccinated or have a negative covid-19 test. For those who are not yet at ease with the idea of a concert, the festival will also offer ad-free, offline content and other services with a YouTube Premium subscription.
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