Topshop will invite customers online and instore to engage in ‘Trick or Tweet’ – a social media competition the brand has invented to celebrate its debut Halloween collection ‘Witching Hour’.
“We love the idea of using Halloween to connect our digital and physical worlds. We know our customer moves seamlessly between the two and we want to make that experience even more fun for them and drive conversation in our community around a moment that everyone wants to be a part of.”
Justin Cooke – Chief Marketing Officer, Topshop
From 26th – 31st October customers can enter the ‘Trick or Tweet’ competition by tweeting @Topshop their favourite Halloween style tip or a twitpic of their Halloween outfit hashtagging it #TrickorTweet
@Topshop will send personalised messages to entrants to thank them for taking part with the best tweets each day treated to £100/$150 gift cards.
For the first time ever in selected flagship stores, customers will be able to purchase items using tweets as currency in the ‘Topshop Tweet Shop’ where Halloween-inspired make-up will be given in exchange for tweets.
Customers visiting selected Topshop stores during these dates will also be able to get involved by taking a twitpic of themselves in front of instore ‘Trick or Tweet’ backdrops and posters.
#TrickorTweet can be used across both Twitter and Instagram for inclusion.

Additional prizes will be given instore to customers dressed in the best Halloween inspired outfits during ‘Witching Hour’ between 5pm-6pm on 27th and 31st October. Winners will also be re-tweeted to all Topshop’s fans and an album of the best outfits will be shared with its millions of social followers on multiple platforms.
Complimentary make-overs with a Halloween twist will be available to all customers and DJ performances will ensure customers get into the Halloween spirit.

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