Marimekko premieres a seasonless conceptual film at Copenhagen Fashion Week for its 70th anniversary year

Finnish design house Marimekko will participate in the fully digital Copenhagen Fashion Week on Thursday February 4th 2021. 

Instead of a seasonal collection, Marimekko will present a conceptual short film highlighting the brand’s timeless design philosophy, original approach to printmaking and commitment to sustainability. The film, made in collaboration with creative agency MOON, honors Marimekko’s revisited archetype silhouettes and the brand’s 70-year heritage in printmaking, all while celebrating the future, and the power of the individual to decide on their personal style. The carbon footprint from the film’s production will be offset.

Timelessness has been the cornerstone of Marimekko’s design ethos since the very beginning – Marimekko is not, and never has been, about disposable fashion. Rather, the brand has always stood for joyfulness, self-expression and creative collaboration.

As a part of its newly released 2025 sustainability targets, Marimekko has committed to drastically reduce its environmental impact, including its own operations and the brand’s value chain. As a recognition of Marimekko’s long-standing journey around sustainability, the brand has also been nominated as a finalist in the Zalando Sustainability Awards. The winner of the prize will be announced during Copenhagen Fashion Week.

“Upon turning 70 years in 2021, we wanted to take a break from conventional ways of taking part in fashion weeks and pause to reflect on our role in the fashion industry. Our aim during Copenhagen Fashion Week is simple: to share what Marimekko truly is about with a minimal environmental footprint. Instead of a traditional show, we will present a beautiful, seasonless and future-looking film that distills Marimekko to its very core and essence – our revisited archetype silhouettes combined with the exceptional art of printmaking the brand has become synonymous with. Marimekko is ultimately about patterns on shapes”, says Rebekka Bay, Creative Director of Marimekko.

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The first Karl Lagerfeld x Amber Valletta collection features cactus leather

The Karl Lagerfeld brand has revealed the fruits of its first collaboration with actress, model and activist Amber Valletta, focusing on a series of ethical and eco-responsible accessories.
The cactus, one of several vegan and sustainable alternatives to animal leather, is at the heart of this collection to be discovered exclusively on Karl.com and Zalando.
The alternatives to animal and synthetic leather are already numerous and increasing, and the fashion industry seems keen to progressively integrate them into future collections. After mushroom fibers, used by Hermès and Stella McCartney, cactus leather is next. This is not the first time that this vegetable material has been used in fashion, but it’s making an appearance this week as one of two star materials of the first collection signed Karl Lagerfeld x Amber Valletta.
The label has teamed up with one of its longtime muses, Amber Valletta, known for her commitment to sustainability. The result is a collection of eco-responsible accessories for spring 2021, designed from sustainable and ethical materials and produced in a way that limits its environmental impact. With this first collaboration, the Karl Lagerfeld brand continues in the line of its commitment to creating more sustainable fashion, announced in 2019 when it joined the Fashion Pact.
https://www.instagram.com/p/CNZv3uwMkcg/
Comprising a dozen accessories, the collection highlights the iconic K/Kushion bag, offered in two eco-friendly materials: Desserto cactus leather, available in pleated or seamless versions, and GRS (Global Recycle Standard)-certified recycled cotton; both of which have been colored with organic pigments. Other pieces include a protective mask, card holder, and washbag.
Available now on the brand’s e-shop and on Zalando, the collection will be offered from Friday in all Karl Lagerfeld stores worldwide, at prices ranging from 49 to 395 euros. A portion of the profits from the sale of the eco-friendly K/Kushion bag will be donated to The Ocean Cleanup non-profit organization.
This is just the beginning of the creative encounter between Karl Lagerfeld and Amber Valletta. A second sustainable collection, this time including ready-to-wear, is already planned for spring 2022.
(Main and featured image: Mary Rozzi)
This story was published on AFP Relaxnews.
The post The first Karl Lagerfeld x Amber Valletta collection features cactus leather appeared first on Prestige Online – Singapore.

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