MICHAEL KORS SOCIAL-FIRST PRIDE 2021 CAMPAIGN

Michael Kors launched on June 1, on Michael Kors’ and PAPER’s social and digital channels, its Pride 2021 campaign, created in partnership with PAPER. The digitally-led campaign stars four queer TikTok content creators wearing pieces from the brand’s #MKPride capsule.

In it, LGBTQ+ TikTok stars Tyshon Lawrence, Ve’ondre Mitchell, Mad Tsai and Soph Mosca show us their take on the popular transformation videos that have taken over social media, using the #MKPride product capsule as a catalyst for their “glow up” transformations.

The #MKPride capsule features a range of rainbow-adorned women’s, men’s and gender-neutral pieces. There are shorts and sweatshirts with rainbow heart patches, along with accessories and outerwear in an all-over rainbow striped design. The capsule also includes a special-edition Pride T-shirt, available in both white and heather gray, featuring a distinctive rainbow MICHAEL KORS logo patch.

The profit of the total sale of the special-edition T-shirt benefit OutRight Action International, a leading global human rights organization fighting for the rights of LGBTIQ+ people around the world.

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These are the restaurants, bars and safe spaces loved by Hong Kong’s LGBTQ+ community

June is officially Pride Month for the LGBTQ+ community.
For those that don’t know, June commemorates the Stonewall riots that occurred in New York City in 1969. This event marked the beginning of the modern Gay Rights movement that led to the now-regular tradition of Pride Month globally. Lucky for us, the streets of Hong Kong are thriving with bars where expectations of identity, sexuality and gender don’t matter. Whether you’re part of the LGBTQ+ spectrum or a supportive ally, we’ve rounded up our favourite bars that support the community. Let your rainbow flags fly and get your pride on!
The post These are the restaurants, bars and safe spaces loved by Hong Kong’s LGBTQ+ community appeared first on Lifestyle Asia Hong Kong.

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