Michael Kors launched on June 1, on Michael Kors’ and PAPER’s social and digital channels, its Pride 2021 campaign, created in partnership with PAPER. The digitally-led campaign stars four queer TikTok content creators wearing pieces from the brand’s #MKPride capsule.
In it, LGBTQ+ TikTok stars Tyshon Lawrence, Ve’ondre Mitchell, Mad Tsai and Soph Mosca show us their take on the popular transformation videos that have taken over social media, using the #MKPride product capsule as a catalyst for their “glow up” transformations.
The #MKPride capsule features a range of rainbow-adorned women’s, men’s and gender-neutral pieces. There are shorts and sweatshirts with rainbow heart patches, along with accessories and outerwear in an all-over rainbow striped design. The capsule also includes a special-edition Pride T-shirt, available in both white and heather gray, featuring a distinctive rainbow MICHAEL KORS logo patch.
The profit of the total sale of the special-edition T-shirt benefit OutRight Action International, a leading global human rights organization fighting for the rights of LGBTIQ+ people around the world.