The luxury lifestyle brand MCM, with the desire to support local talent and empowering women, unveils a regional collaboration with Saudi Artist and Singer, Hanan Kamal.
While reimagining traditions from the Middle East, Hanan combines cultural codes with her take on modern graffiti, presenting a limited-edition collection of 5 artistically decorated bags that will be exclusively available on Ounass.ae.
The collection features spectacular pairings of motifs in vibrant bursts of color that inject fun into every piece. It celebrates freedom and diversity, and shares stories inspired by everyday life and culture in the Middle East, along still capturing the bold, aspirational and adventurous energy of the MCM brand.
The use of rich hues of pink, green, blue and yellow, intermingled with neutral shades of black and white adds to the versatility of the collection, designed keeping the new generation in mind. The collection highlights Hanan’s vision of bold expression, while still paying homage to her roots, represented through culturally relevant symbols like the crescent moon; marking the beginning of the month of Ramadan, and the falcon; representing courage, determination and heritage. Each one of the bags tells a story, illustrated on MCM’s iconic visetos print in black and the brand’s classic colorway, cognac.
The MCM collection by Hanan Kamal is a regional collaboration that is part of the brand’s Global Creative Platform and is available on Ounass.ae.