Warner Bros. Consumer Products and Kross Studio’s latest collaboration celebrates the upcoming animated/live-action Space Jam: A New Legacy movie, releasing in theatres on July 16, 2021, and on HBO Max for 31 days from theatrical release in the U.S. It is a new opportunity for the Swiss design studio to draw inspiration from a cherished childhood memory, like the 1989 Batmobile before.
Kross Studio designed, for the occasion, a high-end sophisticated watch and a functional art object merging four fascinating worlds: basketball, horology, art, and Looney Tunes.
Embracing the Tune Squad’s spirit, Kross Studio aims to push limits and play the game its own way. In every element of these Collector Sets, balanced by the playful nostalgia of Looney Tunes iconography, the design studio demonstrates its performance and technical prowess.
Basketball is one of the most popular and fast-paced professional sports. It requires skilled technique and excellence of its athletes on every inch of the court. The Kross team developed a wristwatch that embodies the precision and sporty style of the basketball world, demonstrating their own dominance as one of the leading design startups and independent watchmakers in the game today.
The 3 Hz caliber KS 7’000, developed and produced fully in-house by Kross Studio, made its entrance on the court earlier this year. This caliber is the perfect match for the Space Jam Tourbillon, reflecting Kross Studio’s streetwise design style and finely honed technical skills.
The mechanical hand-wound movement, equipped with an oversized barrel that can deliver a 5-day power reserve is placed in the center of the movement. It leaves no space for the regulator that is therefore placed in the center, in a tourbillon cage, on top of the barrel.
Kross Studio raised its game, leveraging the “Space Jam: A New Legacy” collaboration to engineer watchmaking parts that reflect the baller’s action-packed life on and off the court. The fully skeletonized design provides a deeper look at the highly detailed components, such as the wheels that have been styled as basketballs.
The central tourbillon cage towers over the piece, covered with an open-work basketball-like structure that reveals its regulator below. Each of the watch’s 281 parts have been hand-made to offer the ultimate fine-tuned finish. The hours and minutes are also displayed in a unique way. The hands have been affixed to a peripheral display mechanism orbiting 360° around the tourbillon.
The Tunes Squad enters the stage engraved on the fixed hour wheel, and each character of the “Dream Team” appears ready for action, from Bugs Bunny, Lola Bunny, Daffy Duck, and Tweety to Sylvester, Marvin the Martian, Yosemite Sam, Granny, Taz, Speedy Gonzales, Elmer Fudd to Wile E. Coyote and Road Runner.
A 45mm titanium case with a sapphire crystal dome houses the entire scene, exalting the unique horology savoir-faire of Kross Studio. The reverse side of the case subtly highlights the Studio’s namesake cross emblem through the plate and barrel bridge, which have been coated in blue PVD for a captivating effect.
The watch comes along with a functional art piece, a stand-alone design object: the Kross Studio B-BALL. Like the timepiece, it also celebrates basketball culture and “Space Jam: A New Legacy.” Designed and engineered by Kross Studio, the sculpture takes the form of a basketball, crafted in wood and aluminum. Eleven wooden layers representing flat basketballs have been affixed on a central pillar to create a mesmerizing effect. The watch can be stored in the heart of the sculpture, revealed by lifting the ball straight upward.
The Space Jam Collector Sets retail for $100,000 USD each, available in New York City at Cellini and online at kross-studio.