Molly Goddard – London Fashion Week SS22

Molly Goddard was 8 months pregnant when she started designing this collection and said that imagining what her child would wear she was fixated on smocked dresses, tracksuit bottoms and ballet pumps. The collection is full of babydoll dresses, sometimes worn with baggy jeans. The collection seems very familiar as her signature tulle, frills, ample volumes and pop colours are seen throughout but it’s extremely joyous and nostalgic at the same time, like happy memories from childhood. “For SS22 I blew up baby dresses I wore as a child to adult size, tracing the pattern and making it 10 or 20 times bigger” the designer said.