STYLEIN S/S 2011 Stockholm fashion week

?FIT schooled designer Elin Nystrom managed to present a cohesive collection which very quietly flowed down the runway.

For a collection that cites individualism, contrasts elegance, powerful confidence and the dynamics of friendship as key notes, there was a distinct lack of vision, passion and intimacy.
All characteristics in friendships as I know them.

Perhaps it was the fact that Stylein proved to be the the third designer in a row  that day that chose to explore clean shapes and a grey colour palate without communicating any real substance, that paved way for ones  very subdued impressions of the collection as a whole.

As separate pieces however the collection was faultless.
There are some pretty great basics, jersey tank tops in Cacao brown, maxi dresses in Light Champagne and dirty pistachio green.
Lines were simple and soft, and designer Elin ensured that no major trend went untouched.
There was the printed jersey leggings and harem trousers, maxi skirts and delicate flowy printed maxi dresses.
There is no doubt of the commercial potential in Stylein’s collection, however given the competitiveness in the current market where established brands are fighting to survive, vision and presentation becomes key for longevity.

A heavier emphasis on contrasting materials and cuts would of balanced out the silent shouts of the pieces, and reach Elin’s desired  and much sought after,a  harmonious collection.
Fernando Torres

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