MCM reveals new Vintage Jacquard Monogram

GERMAN LUXURY FASHION HOUSE MCM, IN COLLABORATION WITH HIGHSNOBIETY, PARTNERS UP WITH CREATIVE COLLECTIVE SUCUK & BRATWURST FOR THE UNVEIL OF A NEW MONOGRAM – A FIRST IN THE BRAND’S HISTORY.

In Fall / Winter 2021 occasion, MCM celebrates its 45year European heritage by releasing the Vintage Monogram Jacquard capsule collection. Within the collection, MCM’s iconic Visetos Monogram is reimagined with a vintage aesthetic woven into the fabric with traditional techniques of The Bauhaus textile school. The complex processes followed by meticulous craftsmanship have defined the essence of luxury fashion since its inception. To bring this new interpretation of the Visetos to life, MCM worked with Berlin creative collective Sucuk & Bratwurst and the seminal fashion and culture agency, Highsnobiety to create an exclusive 3D monogram animation.

The team behind Sucuk & Bratwurst, that is known for their polished esoteric renderings, met in kindergarten. There they were all part of the ladybug class. The ladybug is the symbol of luck and diligence and has since been their lucky charm, solidifying its place as Sucuk & Bratwurst’s logo.

Drawing inspiration from the brand’s 45year history, Sucuk & Bratwurst’s custom 3D monogram animation features a ladybug with the well-known MCM logo on its body. Resting on a flower and eventually flying towards the camera, the ladybug slowly metamorphoses into the MCM logo, with the texture and pattern visible on its wings. The ladybug reference is closely connected to MCM’s timeless laurel and diamond logo, with the underlying forms bearing close similarity. The animation is also representative of the transition from MCM’s classic Visetos Monogram to the launch of the first new monogram in the history of the brand.

Dirk Schönberger, MCM Global Creative Officer said “To kick off our 45th anniversary, we wanted to introduce a collection which is designed to nod towards the past yet look towards the future through a new material treatment.  Berlin-based artist collective, Sucuk & Bratwurst – renowned for their bold, otherworldly imagery across two and three dimensional realms – are the perfect partners to conceptualize the metamorphosis of our monogram.  I’m confident that our partnership with Highsnobiety will convey the mood, attitude and essence of our latest monogram treatment”.

The Vintage Jacquard Monogram is created in antique grey, modern blue, and royal red. The capsule includes iconic handbags and silhouettes such as the Stark, Tote, Klassik, Satchel and the Wilton Chain. Key accessories are the Home Slippers and Bucket Hat, key sneaker styles range from the Terrain to the Slip On.

The product assortment is available in-store and online from June 1st at mcmworldwide.com.

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Coach x BAPE STA: A look at the sneakers that just dropped

Coach and Bape are back with another collaboration that’s bigger than their last one.
You may recall that the two fashion brands first teamed up in February last year, producing a collection that meshed Coach’s New York heritage with the Tokyo cool of Japanese streetwear icon Bape. They offered an array of outerwear, ready-to-wear, and leather goods for both men and women.
Now, however, they’re adding a very covetable category to the mix: sneakers. Specifically, Bape’s famous Bape STA sneakers, which were first released in 2000 and soon became a staple of the streetwear realm. Over the last few months, Bape has been steadily unveiling new colours and materials for its signature shoes, which are marked by the lightning star insignia on the sides. With its latest Coach collaboration, though, those sneakers have truly gotten a facelift.
[caption id="attachment_225962" align="aligncenter" width="1250"] Coach x Bape STA sneakers[/caption]
For one, the lightning stars on the new Coach x Bape STA sneakers are accompanied by a brown leather patch featuring Rexy, Coach’s dinosaur mascot. The shoes’ uppers are crafted with different layers of denim, varying from light to dark washes. The chunky white soles are, as usual, branded with the Bape name, but the heel now shows off the Coach logo.
The most striking detail is the Coach x Bape monogram, which riffs on the pattern often seen on the American luxury fashion brand’s classic handbags while subtly incorporating the latter’s Ape Head logo. The same monogram can also be spotted across the rest of the new collection, which includes hoodies, T-shirts, bags and leather accessories.
[gallery ids="225969,225968,225967,225966,225965,225964,225963"]
The collection was unveiled in a new campaign starring Coach ambassadors Cordae, Kōki, and Megan Thee Stallion, who also recently appeared in the brand’s runway fashion show in Shanghai. The images, shot by American photographer Sandy Kim, emphasise on how the collection was made for the city streets. We can especially see the bucket hats and graphic T-shirts featuring the Bape logo being popular among fashion fans in Singapore. And we’d happily add the monogrammed slides to our list of beach essentials.
The whole Coach x Bape collection, including the limited-edition STA sneakers, will be released next Sunday, 24 July. You can purchase the pieces through Coach stores across Singapore, as well as through the brand’s official website. In the meantime, why not shop the Sacai x KAWS collection that’s dropping today? And if you’re looking for something sporty, be sure to check out the new Prada x Adidas sneakers that are launching on Monday.
(All images: Coach)
This story first appeared on Lifestyle Asia Singapore.
The post Coach x BAPE STA: A look at the sneakers that just dropped appeared first on Prestige Online – Singapore.

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